The TAG Association is proud to produce the largest, most anticipated Latino holiday celebration in New England. Join us for an unforgettable night of culture, dancing, and celebration. We will pay tribute to Latino leadership, raise funds for necessary, culturally sustaining programming, and party in Latino tradition.
Tickets, Sponsorship Opportunities, Silent Auctions, and Raffles!
In recognition of a professional, team or organization demonstrating excellence in serving and empowering the Latino community.
In 2014, the TAG Association, Inc., a 501(c)(3) nonprofit, took over the production of El Jolgorio Navideño. The event was a cherished tradition founded by the 1989 Executive Board Members of the National Congress for Puerto Rican Rights of MA as an intimate, community-led Puerto Rican holiday celebration “to preserve our culture and traditions,” as stated by one of its founders, Jaime Rodriguez. Since then, El Jolgorio has grown into a premier event that has become an institution within the Boston community, uniting people from diverse sectors and backgrounds for a night that elevates education, art, culture and community building.









Our 2024 Sponsors
Experience Greater Boston’s largest and longest-running Latino holiday celebration, bringing together hundreds of leaders for unparalleled networking and community building. Savor a delectable three-course dinner, accompanied by live entertainment from DJ Maz and special guests. Your participation makes a difference, as donations, sponsorships, and proceeds support the vital community initiatives of the TAG Association, Inc., a local 501(c)(3).
WHEN
Saturday, December 13, 2025
7:00pm – 12:00am
WHERE
Westin Copley Place Boston
10 Huntington Ave
Boston, MA 02116
Special Hotel Rates Are Available For a Limited Time!
For group sales or special inquiries, please contact us!
Email: hola@tagassociation.org
Phone: 617-394-8304
ENTERTAINMENT DETAILS COMING SOON!
Are you a performer? We’d love to hear from you! Contact us to get involved.
VIEW THE SPONSORSHIP PACKAGE (COMING SOON)
Questions? Contact Dr. Ilyitch Nahiely Tábora
Questions? Contact Lisette Cordero
© 2025 • TAG Association, Inc. • All Rights Reserved • Privacy Policy • Developed and Designed by FM Web Designs